From 19 to 23 October, the Moscow Museum hosted the Mercedes-Benz Fashion Week Russia. More than 70 designers from Russia and other countries took part in it.
The show was opened by the 10 finalists of the Fashion Code contest. The designers were inspired by history and personal memories. So, in the new collection of the ETO ART brand / it is ART PIECE, paintings by surrealists became a source of inspiration. Mainly, the Votes for women collection is the image of an intellectual woman who broadcasts her surreal outlook on life to the world.
This is also reflected in the models’ makeup – red lips with a black outline, outlined with a black eyeliner. The entire collection is dominated by bright colors of tights, jackets, skirts, dresses and suits made of eco-fabric.
Ekaterina Titova, founder of the K/TITOVA brand, turned to the life and work history of the English writer Virginia Woolf in her collection “A Room Of One’s Own”. The main images from the novels became fundamental to the development of prints. This inspired the designer to use the wet effect and floral prints. Author’s symbols found in prints, such as the image of water, seagulls refer to the biography of the writer.
Collection “Fusion” by Alexandra Gapanovich reflects the authenticity of the Russian north. Fabrics in natural colors such as mustard, burgundy and green convey the closeness to the nature of the designer’s native land. The collection includes Bermuda shorts, headscarves, voluminous jackets, skirts, capes and dresses combined with woolen leggings, which conveys the uniqueness of the north.
The ZA_ZA brand from St. Petersburg in the collection “I am Clean World” drew attention to the topic of conscious consumption. Headdresses that resemble flowers symbolize flowering. With the help of hats, “eye” make-up and gold jewelry, the designer speaks of the beauty in each of us, because the “world” begins with us.
Jenesaq is a conceptual women’s clothing brand. Elena Mezhova, in collaboration with Canadian artist and sculptor Alexandra Levassour, presented a new collection celebrating the beauty of art and the female body. The practicality and beauty of the clothes are created with the help of silk in delicate shades, combined with textured shiny jackets and bell-bottomed trousers.
The Umbra collection was presented by the Gerda Irene brand. The main idea of the collection is reincarnation, which accompanies the idea of environmental friendliness of the brand itself. The models were sewn in a single copy. Vintage fabrics were used in the production. The collection combines black and white colors, appliques, knitted inserts, embroidery and denim.
MBFW Russia was held in COVID-free format: with mask mode and QR codes.
“COVID-free is a format that will ensure the safety of spectators and participants, as well as stimulate a responsible attitude among the fashion community”, – said Alexander Shumsky, President of the National Chamber of Fashion and Mercedes-Benz Fashion Week Russia.
