TikTok doppelganger: Failure or sensation?

Kremlin today

Gazprom Media Holding has already begun testing a social network with a vertical video similar to the famous TikTok. It is scheduled to be released in late 2021.

The Yappy app is already available on the AppStore, but it is still in beta testing. Approximately 300 bloggers are working on the app each month. The only bloggers noticed in AppStore reviews of the app are bloggers from TikTok. They are calling for cooperation and the promotion of Yappy. 

According to experts interviewed by “Kommersant”, it will be difficult for the new app to fight giant social networks at first. The same TikTok team believes that by the end of 2021 the number of their viewers will have surpassed a million worldwide.

The app is created for people seeking self-development and creativity. The target audience is young people between the ages of 14 and 34. Experts believe that Yappy can become a «very risky project, capable of burning a lot of resources without a serious result».